LOL! Yes, this is kind of a joke.
But I was recently chided by a famous author for calling myself "Self-Published" because I was degrading myself. I actually AM a publisher. I have published numerous books - both my own and my wife's. I have won awards for my self-published works, and there is no reason to reduce the power of my works by suggesting I am anything less than a professional author.
So, I am a multi-award-winning author, published by Echo-X, LLC - a publisher independent of any conglomerate or publicly traded entity.
And now for something fun I just added to Goodreads:
If you don't understand the joke, this is a fictional book inside the novel "The Club Dumas" by Arturo Pérez-Reverte
and the film "The Ninth Gate" starring Johnny Depp. In both cases, the book includes a ritual that will introduce the participant to the Devil, a bit like Faust. That's why the "Found-Family" classification is my favorite joke in the review.